How to Transition from Building a Product to Building a Business

March 7, 2014

You have a product or service you believe will deliver utility to consumers. Now, you only have to start offering it in the marketplace and watch the money roll in. While the path from product development to developing a business around it may be straightforward, getting there is no small feat. You are no longer operating in isolation, but preparing to jostle for space among competing businesses. It's time to think and act like an entrepreneur. And it all starts with preparing for the journey... Know what it ta...

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The Tech Community

February 28, 2014

Technology has been so embedded in our lives in the past 20 years that a whole new vocabulary has emerged to cater to it.  We wake up to alarms on our androids, check our mails on the phone, get our news on our tablets, like stuff on facebook, head to work listening to a podcast and skype with our co founder sitting on another continent, without a second thought. This is our everyday. “Any sufficiently advanced technology is indistinguishable from magic.” Clark...

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Launching – The MicroLaunch

February 28, 2014

 Microlaunch is a platform for existing players - individuals, companies, social enterprises, design studios, musicians, restaurants etc. to announce that secret project/product/service/recipe/etc that you have been working on. Startup Festival 2013, the first instalment of LaunchPad was showcased. It was a platform for 18 startups to launch. It was such an overwhelming success that we were forced to think, “What next? What more?” So this year, we decided to take the challenge one...

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What is Launchpad?

February 28, 2014

Startup Festival 2013 launched 18 companies on stage as a part of its flagship program – Lauchpad. A chance for shortlisted startups to showcase themselves to the entrepreneurial ecosystem Amazing journeys we shared at the Launchpad alumini reunion a year later. From being funded, to getting a million downloads, joining international accelerators, Startup Festival gave them the initial momentum that spiraled their confidence, fine tuned their pitch and gave them instant feedback on their concepts Don't believe us, hear the co founders talk about their...

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Meeting Ridingo

February 28, 2014

Meeting with Mr. Vardhan Koshal, Co-founder of Ridingo Launchpad Alumini - 2013 A vibrant man with an easy flowing conversational style, there’s nothing not to like about Vardhan. Confident, articulate and wise, its evident that his tryst with entrepreneurial adversities and triumphs have left a mark. 1.  The pre-LaunchPad story? Vardhan was troubled by the shortcomings and ...

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Our Design Community

February 28, 2014

Design is the ability to visualise things that are not yet and bring them into being. It is the power to visualize creation. Design sits perched at the cusp of science and art. Today, design gurus have created subjects like design thinking that blends in empathy, creativity and rationality to our perspective But at the core what is design?

It is about aesthetics? Read More

Construkt at Social Media Week

February 28, 2014

The drama first begins in Netherlands. All too soon, there is a red button placed in the middle of a shopping street with words “Push to add drama” hanging upside down. Before you know it, the music picks up, a man gets shot, and a whole set of people nearby are attacked. Even as you sit at the edge of your seat, biting your nails, wondering what is going to happen next, the dramatic surprise draws to an end. You realise everything was faux, set-up by none other than the American cable channel TNT. Following an adrenaline-filled video by TNT, ears perked up with the audience gearing up fo...

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Why Culinary?

February 28, 2014

If there is one community that’s forever changing, growing and reflecting where a society is heading it’s the space of culinary. From super markets to the fine dining experiences in a 5 star, from the neighbourhood café to the vegetable cart seller – a huge transition redifining food has hit India.

A transition that has impacted every single stakeholder in the eco system. Organic farming is gradually changing the farming landscape. Food processing has altered the kinds of packaged food available. Supe...

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Scream for some Ice(Soy)Cream

February 28, 2014

As a psychology major, I’m going to take it upon myself to analyze why we don’t take to healthy foods like we do to something like chocolate or fried. It’s simple. We’ve been conditioned that way. All our lives we have witnessed how children, adolescents and young people repel the idea and consumption of vegetables and we also imbibe this information. But, it could also be because junk food just tastes so much better. I’m sure that almost everyone is conscious of the massive westernization we are exposed to, be it in our social setting, occupation as well as lifestyle. This obvious...

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A “double click” away to safety

February 28, 2014

The street was deserted and lonely with lamp posts serving as the only source of light. Walking as fast as she could and constantly watching her back, Sneha (name changed) couldn’t fathom her friend’s timing. “Ah, there you are,” he exclaimed as soon as she arrived at the institute’s research block.

She had some misunderstandings to sort and she couldn’t wait to get it out of the way. Even before she could speak a word, ...

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