- Lateral thinking and capitalizing on the scenario - Fred and George Weasley (Harry Potter franchise):
So you know a lot about food, are aware of ingredients from around the world, have a great set of knives and forks and are ready to conquer the culinary world. But do you have what all culinary entrepreneurs have in common? Find out now!
TheMediaAnt is about an year and a half old startup based out of Bangalore dealing in the media industry. It's basically an online sales channel for media owners while at the same time a discovery platform, infact a marketplace for the advertisers who are mostly small and medium enterprises. You can read a lot about the philosophies and the problem that we're trying to solve on Read More
Jeff Hammerbacher, of Facebook fame, was quoted that “the best minds of [our] generation are thinking about how to make people click ads [and] that sucks." And boy, does it suck. Ask any recent graduate here in Bangalore what their dream job is and the answer is usually either Google or Facebook. Nobody wants...Read More
We are used to going online and ordering food from restaurants. We are certainly not used to seeing homemade food sold online - giving all those undiscovered chefs at home a chance to cook and sell food at their convenience, without going through the hassles of setting up a restaurant. You can see all this and more on Imly - what Airbnb did to hotel industry, they want to do it to the food industry! “I used to tell my mom that if she started selling the food she made for us she would make a fortune. That made me realize that she probably is not the only one o...Read More
You have a product or service you believe will deliver utility to consumers. Now, you only have to start offering it in the marketplace and watch the money roll in. While the path from product development to developing a business around it may be straightforward, getting there is no small feat. You are no longer operating in isolation, but preparing to jostle for space among competing businesses. It's time to think and act like an entrepreneur. And it all starts with preparing for the journey... Know what it ta...Read More
The street was deserted and lonely with lamp posts serving as the only source of light. Walking as fast as she could and constantly watching her back, Sneha (name changed) couldn’t fathom her friend’s timing. “Ah, there you are,” he exclaimed as soon as she arrived at the institute’s research block.
She had some misunderstandings to sort and she couldn’t wait to get it out of the way. Even before she could speak a word, ...Read More